GEO

Generative Engine Optimization — win the AI Overview

Generative Engine Optimization (GEO) makes your content the source that Google AI Overviews, Gemini, ChatGPT and Copilot pull from when they generate answers for your buyers.

AI OverviewsGeminiCopilotLLM SEOCitations

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your content and data so generative AI systems — like Google’s AI Overviews, Gemini, ChatGPT and Microsoft Copilot — use and cite your brand when they compose answers. As AI-generated results push traditional links down the page, GEO protects and grows your visibility.

Cubicexp aligns your content with how large language models retrieve, summarise and attribute information, so you show up inside the generated answer instead of being buried beneath it.

What’s included

What our GEO services cover

AI Overview optimization

We structure content to be selected and cited in Google’s AI Overviews and generative snippets.

LLM-friendly content

Clear, well-sourced, extractable writing that large language models can quote accurately.

Retrieval optimization

Improving how your pages are chunked, embedded and retrieved by AI search systems.

Authority & sourcing

Building the citations and factual signals generative models weigh when choosing sources.

Prompt & query mapping

Targeting the conversational prompts buyers use in AI tools across the funnel.

Generative visibility tracking

Monitoring your presence and citations across AI Overviews, Gemini, ChatGPT and Copilot.

How it works

Our GEO process

01

Map prompts

We identify the generative queries that matter in your market.

02

Optimise content

We make pages quotable, well-structured and richly sourced.

03

Build authority

We strengthen the signals LLMs use to pick trusted sources.

04

Track citations

We measure appearances in AI Overviews and chat answers.

Why it matters

Why GEO is the next SEO

  • Appear inside Google AI Overviews
  • Get quoted by Gemini, ChatGPT and Copilot
  • Defend traffic as AI answers expand
  • Earn citations that build authority
  • Reach buyers in conversational AI search
  • Stay ahead of competitors in generative results
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Related services

FAQ

GEO questions, answered

What is the difference between GEO and SEO?
SEO optimises for ranked links in search results. GEO (Generative Engine Optimization) optimises for being used and cited inside AI-generated answers, such as Google AI Overviews and ChatGPT responses.
How is GEO different from AEO?
They overlap. AEO focuses on being the direct answer (snippets, voice, citations), while GEO focuses specifically on generative AI systems that compose new answers from multiple sources. We usually run them together.
Can you optimise for Google AI Overviews?
Yes. We structure content, schema and authority signals to increase the chance your pages are selected and cited within AI Overviews and other generative results.
Is GEO worth it if AI search is still new?
Yes — AI Overviews and assistants already influence a large and growing share of searches. Building GEO now compounds your visibility before competitors catch up.

Get found inside AI answers

Book a call and we’ll show where AI Overviews and generative engines currently cite your competitors instead of you.