Conversion rate optimization
Data-driven CRO that lifts form fills, sign-ups and sales from your existing traffic.
SXO
Search Experience Optimization — traffic that converts
Search Experience Optimization (SXO) fuses SEO with conversion rate optimization and UX design, so the visitors you earn actually convert into leads, bookings and sales.
CROLanding pagesUXCore Web VitalsA/B testing
What is Search Experience Optimization (SXO)?
Search Experience Optimization (SXO) is the discipline of optimising both how you rank and what happens after the click. It combines SEO, conversion rate optimization (CRO) and user experience so pages satisfy search intent, load fast, and guide visitors to take action.
Traffic without conversions is wasted budget. Cubicexp redesigns the page, flow and offer around real user behaviour — using heatmaps, session replay and A/B testing — so more of your hard-won search traffic turns into revenue.
What’s included
What our SXO services cover
Landing page rebuilds
Intent-mapped pages designed to match what searchers want and move them to act.
Core Web Vitals & speed
Fast, stable, mobile-first pages that improve both rankings and conversions.
UX & user research
Heatmaps, session replay and journey analysis to remove friction.
A/B & multivariate testing
Continuous experiments that prove what actually increases conversions.
Analytics & tracking
Clean conversion tracking so every optimisation ties back to revenue.
How it works
Our SXO process
01
Analyse
We study search intent, analytics and on-page behaviour.
02
Redesign
We rebuild pages and flows around conversion and clarity.
03
Test
We run A/B experiments to validate every change.
04
Scale
We roll out winners and keep compounding conversion gains.
Why it matters
Why SXO multiplies your ROI
- ✓More conversions from the same traffic
- ✓Lower cost per lead and per sale
- ✓Faster, mobile-friendly pages
- ✓Better rankings from stronger UX signals
- ✓Clear proof of what drives revenue
- ✓A better experience for every visitor
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Related services
FAQ
SXO questions, answered
What is the difference between SEO and SXO?
SEO focuses on earning traffic from search. SXO (Search Experience Optimization) focuses on earning that traffic and converting it, by combining SEO with conversion rate optimization and user experience design.
Is SXO the same as CRO?
CRO (conversion rate optimization) is a core part of SXO, but SXO is broader — it also covers search intent, page experience, Core Web Vitals and the full journey from search result to conversion.
How do you measure SXO success?
We track conversion rate, leads and revenue alongside rankings and traffic, so improvements are always tied to business outcomes, not just visits.
Will SXO also help my rankings?
Yes. Faster pages, better Core Web Vitals and stronger engagement signals improve user experience, which supports higher and more stable search rankings.
Turn more visitors into customers
Book a call and we’ll find the pages leaking conversions and the fastest wins to fix them.